Ogilvy brings St. Gallen to curl

To announce the reopening of the Lerchenfeld curling hall, the agency steered a remote-controlled curling stone through the streets and alleyways of the city, from the hall to the cathedral - the cathedral that is part of the key visual designed by Ogilvy for the various advertising materials for the opening. Three junior curlers from St. Gallen cleared the way for the stone, followed by astonished passers-by and supported by St. Gallen residents who spontaneously joined in. The mayor of the city, the head of the sports department and the director of the Hotel Einstein, as well as a street sweeper known to all as a city original, did not miss the opportunity to grab a broom.

Based on the numerous reactions, those responsible at the curling club are convinced that not only will the upcoming opening ceremony be well attended, but that the campaign has also increased interest in curling in general. This was also demonstrated by the press coverage and the passers-by who - whether young or old - had fun with the curling stone whizzing through the streets. Posters, flyers, advertisements, a program booklet, perimeter advertising, banners, T-shirts and a bath towel were also designed to promote the reopening.

Responsible at the Curling Club St. Gallen: Ferdinand Flühler, Daniel Meuli, Gallus Kappler from the board plus Cyril and Joel Bettschen, Kyrill Oehninger as curler. Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Tino Heuter and Markus Sidler (idea and concept film), Urs Westermann (as graphic designer apprentice, at the wheel of the remote control), design of the key visuals and individual advertising materials Stephanie van Ophuisen (AD) as well as Regula Krebs and Filippo Salmina (graphics), Marcel Kohler (production), Sam Hug (overall responsibility). Film production: DC Pictures (Denny Spirig, director and editor / Remo Hegglin, cinematographer).