Havas: Campaign launched for Credit Suisse
In October 2014, Havas launched a campaign for Credit Suisse to promote its wealth management services, which, thanks to the firm’s global expertise, can better address the needs of each individual client.
The striking motifs show clients who know what they want when it comes to implementing their personal investment strategy, but are happy to rely on the global financial expertise of Credit Suisse. They present themselves relaxed and focused on their interests in their own four walls. Thanks to their asset management mandate, they enjoy the good feeling that investment experts are managing their portfolio precisely in line with their personal preferences.
As with the mortgage campaign, Credit Suisse is using a clear layout with bold colors to refresh its brand. The campaign includes print ads, online display, and complementary measures around the POS and in the BTL area.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Thomas Christen, Alessandro Monsurrò, Nicole Fuchs, Desirée Germann (Marketing Investments & Wealth Planning), Michael Bürgin, Marisa Piffari (Advertising). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative direction), Denis Schwarz (art direction), Markus Tränkle (text), Walter Tagliaferri, Rolf Hunziker, Thomas Wettstein (consulting), Jonathan Heyer, Dhondup Tersey (photo/film and production, ALL IN Production), Felix Schregenberger (image editing).
