The beautiful sides of the original winter
The latest winter issue of the travel magazine *My Switzerland*, published by Switzerland Tourism, is dedicated to the «150 Years of Swiss Winter Tourism» anniversary. It was produced by the Festland agency.
On 70 pages, the magazine presents the Swiss winter, which, according to legend, was discovered by tourists in St.Moritz in 1864. While the cover story is devoted in detail to the beginnings and development of winter tourism in the Engadine, Davos Klosters and the Bernese Oberland, the other editorial articles and two photo spreads encourage readers to enjoy vacations and leisure time in the Swiss mountains.
My Switzerland also bridges the gap to the digital world. On the one hand, augmented reality offers readers additional information in the form of films, direct links to hotel websites including booking options and a digital competition via the free "Swiss Extend" app. On the other hand, additional information about destinations, tips, offers and experiences can be found easily via web codes on the Internet.
The vacation magazine My Switzerland is published in six languages and distributed in many European countries with a circulation of several hundred thousand copies.
Responsible at Switzerland Tourism: Jürg Schmid (Overall Responsibility/Director), Nicole Diermeier (Head of Marketing), Rebecca Krausse (Marketing Manager), Olivia Haldemann (Product Manager Winter). Responsible at Mainland: Daniel Peterer (overall responsibility/CD), Lucas Roos (concept, text), Michele Iseppi, Katrin Bohrer (art direction), Nadine Rhyner (consulting), Chris Loher (production).
