New subjects for Berner Bildungszentrum Pflege
In Flagranti has designed new «tough enough» campaigns for the Bern Education Center for Nursing to strengthen the image of nursing professions.
A nursing profession is tough, because it requires not only specialist knowledge but also a great deal of social and emotional competence. This is precisely what makes nursing jobs so attractive. The traditional image of the nursing profession with the selflessly self-sacrificing "nurse" is long outdated.
In Flagranti conveys this message with three new subjects on Spitex, long-term care and psychiatry, thus continuing the successful campaign. In the process, the target group of young professional voters is addressed with various out-of-home and online measures at their touchpoints.
Responsible at BZ Pflege: Encarnación Berger-Lobato. Responsible for strategy, concept and realization: In flagrante delicto. Photography: Regula Roost.
