Statement: SBB campaign on travel guides
As part of SBB's current Europe campaign, the Zurich agency Statement implemented another campaign activation that goes beyond traditional channels.
After the talking ticket vending machines and the Signposts (Werbewoche.ch reported) , the agency now created another touchpoint to specifically reinforce SBB's "Discover Europe Now" campaign. Thanks to a partnership with Orell Füssli Thalia, the campaign will be advertised where consumers prepare for a trip to Europe: on Marco Polo, Dumont and Polyglott travel guides, among others. The campaign will be actively promoted in 33 stores, for the cities of Paris, Berlin, Vienna, Hamburg, Munich, Milan, Venice and the Cote d'Azur region, during the period from September 20, 2014 to the end of the year.
Responsible at SBB: SBB Passenger Traffic: Petra Thomann / Schmid Claudina (Marketing Communications) Dorothea Engels (Market Manager). Responsible at Statement: Philipp Brunner (overall responsibility), Renato Auer (consulting) and Roger Gebert (conception). Responsible at Orell Füssli Thalia: Giulio Pè (Sales Manager), Julia Wieler (Marketing & Communication).
