Advico Young & Rubicam: New radio commercials realized for the Blue Cross
In the new radio spots created by Advico Young & Rubicam for the Blue Cross, you can hear people reciting a moving piece about their relationship.
What initially appears to the listener as a romantic confession of love for a person ultimately turns out to be a description of a pathological, nightmarish relationship with alcohol. The campaign shows the real, ambivalent feelings of affected men and women towards alcohol: because addiction begins where alcohol not only harms you, but becomes an indispensable life support. In this way, the Blue Cross Zurich shows closeness and understanding for the problems of people suffering from alcoholism. With the commercials, in which actor Gilles Tschudi appears among others, the Blue Cross Zurich draws attention to the complexity of alcohol problems. The aim is to encourage those affected to seek help and generate donations for the organization.
The Blue Cross Zurich campaign will soon be continued with various activities.
> Spot 1
> Spot 2
> Spot 3
Responsible at Blue Cross Zurich: Henrik Viertel (responsible for communication and fundraising), Stephan Kunz (Managing Director). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Dominik Oberwiler (AD), Andi Portmann (lyrics), Daniela Britt (consulting), JingleJungle (recording studio) & Gregor Rosenberger (sound).
The Blue Cross Zurich campaign will soon be continued with various activities.
> Spot 1
> Spot 2
> Spot 3
Responsible at Blue Cross Zurich: Henrik Viertel (responsible for communication and fundraising), Stephan Kunz (Managing Director). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Dominik Oberwiler (AD), Andi Portmann (lyrics), Daniela Britt (consulting), JingleJungle (recording studio) & Gregor Rosenberger (sound).
