Leo Burnett: Best European Tourism Film
Last week, the film «Zeit» by Switzerland Tourism was named the best European tourism film by the European Travel Commission (ETC).
"The film manages to engage a wide audience in an intelligent and humorous way by showcasing the beauty and core values of the destination." This is the statement of the jury, which selected the film from numerous submissions from all over Europe. According to the ETC, film formats represent the most important medium in today's world for inspiring travelers to discover new vacation destinations. The film, conceived by Leo Burnett Switzerland and realized by director Michael Fueter, formed the centerpiece of Switzerland Tourism's winter campaign in 2013.
