Falstaff launches Swiss edition
The Austrian magazine Falstaff will launch its own edition in Switzerland on November 27, 2014. Falstaff offers «culinary lifestyle for connoisseurs.».
According to a press release, Falstaff is dedicated to the world of delicious and beautiful things. A luxury magazine with a combination of well-researched articles, a high level of journalism and a particular focus on style, aesthetics and design aims to secure a place in the Swiss market.
The publication was launched in Austria in 1980 as a wine and gourmet magazine. Wolfgang M. Rosam took over Falstaff in 2009. The communications professional gave the magazine a comprehensive relaunch and expanded into Germany in 2010. Falstaff Switzerland aims to be the ambassador for Swiss food, drink and travel culture throughout the German-speaking world, as the press release explains. The magazine is now published eight times a year in Austria, Germany and Switzerland. All content is also available online. In addition to the print edition of the magazine, the publishing house publishes renowned wine, restaurant and hotel guides and organizes exclusive events such as wine and champagne galas.
In the first Swiss edition, wine journalist and author Martin Kilchmann portrays the entrepreneur and wine lover Silvio Denz. An article on the 50 best wineries in Switzerland is also written by Martin Kilchmann. Martin Jenni, the well-known journalist of fine living, writes about local cuisine. He reports on the "Renaissance of offal". A total of around five articles per issue deal with Swiss topics. The editors-in-chief of the Austrian edition, Peter Moser, Hubert Hacker and Marlene Auer, are also responsible for the Swiss magazine. The Swiss edition has a circulation of 40,000 copies and 150,000 copies for the entire DACH region. The magazine costs 9.50 francs.
