Hüttengaudi in the Milchkästli
To fill the rustic chalet in the front yard of the Sempachersee Seminar Hotel between October and Christmas, the agency at the airport launched a «milk crate flyer distribution campaign.».
For this purpose, a paper chalet filling a milk crate was developed with pop-up fondue dunkers. The mailing, which was selectively distributed to 12,000 households in central Switzerland, invited people to enjoy a hut party with raclette and fondue and also offered a selection of direct sponsorship opportunities.
Responsible at Seminarhotel Sempachersee, Nottwil: Remo Fehlmann (Director), Flurina Schenker (Head of Marketing and Sales). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Sereina Giger (Graphics), Miriam Egli (Consulting/Text), Janine Rohner (Assistance/Media).
