Wunderman: To each his own office
The cloud-compatible Office 365 requires only one license for up to ten devices. Wunderman took advantage of this feature and developed banners for mobile workers and families.
The goal of the campaign is to engage end consumers in a playful way, the agency wrote in a statement Thursday. And so Wunderman has pre-selected the most relevant features of Office 365 for the two groups and put them in the center in a question-and-answer style.
The banners will be visible throughout Switzerland on various online platforms until the end of October.
Responsible at Microsoft: Daniel Furger (Senior Marcom Lead, Consumer Segment), Fredi Zohar (Digital Marketing & Social Lead), Clarissa Vollmeier (Product Marketing Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Thomas Engeli (ECD), Daniel Schranz (AD), Carl Gustav Stahl (graphics), Laureen Zanotti (text), Kirtanya Naidu (consulting). Responsible at Isobar: Betül Cam (Senior Account Manager Digital).
