There is extremely much to tell
Leo Burnett Switzerland has created a new campaign for Bio Suisse. The campaign centers on an organic expert who, on a microsite, rapidly shares a wealth of information about Knospe products, which are processed with particular care.
This is in keeping with the campaign's motto: "There is an extremely large amount to say about organic products with the bud on them. You have to talk extremely fast if you want to say the most important things in a nutshell".
In the three short films, you learn a lot of interesting facts about organic yogurt, pizza and cream cheese. If listening to the films is a bit too fast for you, you can also watch them in slow motion. But users can also practice their speed narration skills in a competition on the microsite and the Facebook page. They have to say a predefined text about the cream cheese into the webcam. And they have to do it as fast as possible. An e-bike will be raffled off among the ten fastest.
The campaign will start at the beginning of October. Online banners, pre-roll spots and Facebook ads will be used.
//www.youtube.com/watch?v=cEAWwsIGRvc
//www.youtube.com/watch?v=CEp4EJ2uHAg
Responsible at Bio Suisse: Jürg Schenkel (Marketing Manager), Sylvia Gysin (Project Manager Marketing Communication Advertising). Responsible at Leo Burnett Switzerland: Pedro Moosmann, David Hugentobler, Lukas Tauss (Creation), Pablo Schencke (CD), Johannes Raggio (ECD), Michael Gassler, Ingrid Zumkehr (Consulting), Suzana Kovacevic (Art Buying). Responsible at &Sons: Tobias Weber (Director). Responsible at Xeit: Andrea Iltgen (Consulting). Responsible at AMS Media: Michael Richner (Media Planning).
