Flawa on the ball in a double pass with E,T&H
To promote the Super League sponsorship in honor of the 100th anniversary of Flawa, a family-owned business based in Eastern Switzerland, the Rorschach-based agency E,T&H created a cross-media campaign.
The family business Flawa from Flawil in eastern Switzerland, manufacturer of innovative hygiene, care and medical products for domestic and foreign markets, is taking a sporty approach to its 100th anniversary. Under the slogan "100 years of Flawa. So much experience keeps you young." the traditional company is using the anniversary to present its green and white love as a premium sponsor of the FC St. Gallen Super League team in a media-effective way.
To this end, it commissioned the Rorschach agency E,T&H to develop a cross-media communication campaign. A 25-second spot produced especially for stadium television (which will also run at the POS and at trade fairs in a later phase) is an essential component of the campaign, as are football-oriented sampling campaigns in the vicinity of the matches. The well-known Flawa plasters (slogan: "We'll plaster you up for your round birthday!") are just as popular with football fans as the fresh soles (slogan: "We'll spank you for your round birthday!"). Further measures are currently being planned, according to the press release.
//www.youtube.com/watch?v=O_fJGoZ7cd8
Responsible at Flawa: Nicolas Härtsch (CEO), Andreas Bauer (CFO). Responsible E,T&H advertising agency BSW: Erich Koller, Axel Thoma (consulting); Enno Wassmer (text/concept); Brigitte Andres, Erich Koller (graphics). TV commercial production: Vitronic, St. Gallen.
