Leo Burnett Switzerland: Tell Switzerland
Print moves. Even in the digital age. From October 2014, the Swiss Media Association will be proving this with a campaign by Leo Burnett, which will present print in combination with online as an emotional and highly regarded medium.
Numerous advertisements in Swiss newspapers and magazines will give everyone - from teenagers to grandmothers, from office workers to bankers - the opportunity to tell Switzerland something that moves him or her. The statements will be collected via the website sagesderschweiz.ch and the social media platforms Twitter, Instagram and Facebook (#sagesderschweiz). We publish a selection on Sagesderschweiz.ch and - heavily - in advertisements, of course. The statements for the first advertisements were determined in the run-up to the campaign by means of a street survey. Statements from celebrities were also included.
Facts and figures on the strength of print are provided as information for the advertising market. Mailings present the results of studies that underpin how print moves people, markets and brands.
The Swiss Media Association is the industry organization of private Swiss media companies with a focus on print and online. It brings together around 100 companies and industry-related associate members, which publish a total of around 300 newspapers and magazines, as well as operating various news platforms, radio stations and television stations. Together with the two other regional language organizations, Médias Suisses and Stampa Svizzera, Schweizer Medien works to protect the interests of private media companies in Switzerland. The association was founded in 1899 and its headquarters are in Zurich.
Responsible at the Swiss Media Association: Hanspeter Lebrument (President), Peter Wanner (Head of the Advertising Market Department), Verena Vonarburg (Director), Andreas Häuptli (Head of Marketing). Responsible at Leo Burnett: Johannes Dörig, David Hugentobler, Ilija Gautschi, Vanessa Mermoud, Bastian Otter (creation), Pablo Schencke (CD), Johannes Raggio (ECD), Isabelle Meier, Tobias Schoen, Nadine Stüssi (consulting), SMLY (social media agency), ContentFry (social aggregator).
