Ogilvy & Mather: Spot realized for Toblerone
Ogilvy & Mather, in collaboration with Cloudscape, developed a 3D animation for Toblerone's Tobelle.
Toblerone is launching the triangular chocolate treat in a new form: the thin Tobelle variant, which has been available in Switzerland since the fall. A light-heartedness that is also expressed in the communication, according to a press release from the agency. With a 3D animation that stages the lightness of the bars as wings that fit harmoniously into the TV commercial.
The young 3D artists from Cloudscape, a team from Zurich that already caused a stir with the domestic science fiction film "Cargo", were hired to ensure that the realization was also "on point".
The TV spot has been broadcast nationally since mid-October.
The young 3D artists from Cloudscape, a team from Zurich that already caused a stir with the domestic science fiction film "Cargo", were hired to ensure that the realization was also "on point".
The TV spot has been broadcast nationally since mid-October.
Responsible at Kraft Foods Europe Services GmbH: Philipp Wallisch, Senior Brand Manager Toblerone Dach. Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Donat Achermann (AD), Marc Schwitter (text), Samuel Hug (consulting). Responsible at Cloudscape: Patrick Baumann, Patrick Tilp, Daniel Müri.
