High Voltage develops CI/CD for Unicar
The Zurich advertising agency Hochspannung has developed the name, CI/CD, online presence and initial communication and advertising measures for a new garage concept of the Derendinger Group.
The entire appearance is based on the name Unicar, which works across language borders. The aim of the concept was to create a uniform appearance for the new quality network of independent garages, the agency said in a press release on Thursday. With clearly defined elements and a color and design language that is simple and understandable, a uniform overall visual image was created that ensures recognition in all parts of the country. The equilateral triangle, which is the core element of the new image, is intended to symbolize the relationship between Derendinger, the garage owners and the customers. The new brand was launched in spring 2014, and to date
dozens of garages from all over Switzerland have already joined the network.
Responsible at Derendinger: Sandro Kläui (Head of Garage Concepts), Maja Kaufmann (Head of Marketing Communication). Responsible for high voltage communication: Matthew Katumba (Creative Direction), Alexander Taiganidis (Creative Direction), Nadine Ticozzelli (Consulting), Nathalie Funke (Art Direction), Damien Julien (Art Direction), Hélio Correia (Graphics), Sarah Uhler (Graphics).
