The House Agency promises more of everything

With a colorful imagery and emotional variations of the new brand claim "More travel. More worth.", The House Agency is drawing attention to the new Ebookers loyalty program "Bonus+" as part of a brand refresh. This gives customers up to five percent cash credit on every booking, which can be redeemed immediately for hotel stays, and allows them to enjoy exclusive benefits. The House Agency is supporting the launch with an extensive and integrated online and offline campaign, which simultaneously arouses the desire to travel and provides information about the advantages of "Bonus+".

The announcement will be made via a TV spot that will be broadcast in German- and French-speaking Switzerland. The launch campaign will also be supported by print ads and ePanels as well as eBoards at heavily frequented thoroughfares in Zurich, Bern, Basel, Lucerne, Geneva, and Lausanne. Digitally, IAB and mobile banners promote the loyalty program. In the run-up to the campaign, The House Agency was also responsible for strategic media planning and media buying in the mobile and display sectors.

In the implementation of the display and mobile campaign, the maximum unduplicated reach was planned through a combination of national and regional news titles. To support the campaign objectives, various large-format advertising media were used at the start. In a second phase, the campaign will be optimally extended by standard IAB advertising media. Technical support, such as the company's own ad server, contribute to the achievement of objectives.

Responsible at Ebookers: Matthias Thürer (Marketing Director Austria, Germany,
Switzerland), Britta Beisheim (Regional Brand & Communications Manger). Responsible at The House Agency: Peter Trüb (CD), Daniele Pucci (AD), Katrin Kuhrmann, David Roth (text / concept), Jasmin Kaltenegger (online production), Stephan Suter (media / partner), Nico Podgorny (consulting / partner).