Sport Forum Switzerland 2014
How does fan passion for brands work? What are the latest sponsorship trends? The Sport Forum Schweiz, taking place on November 19–20, 2014, in Lucerne, will bring together decision-makers from the Swiss sports industry for the 20th time.
After Repucom gives exclusive insights into its current DACH study on Swiss sports as a benchmark, international (sports) celebrities meet top Swiss athletes and brands. In addition to program highlights such as the wrestling king Sempach Matthias, Anthony Edgar (IOC), Christoph Roost (Fifa), Martin Kallen (Uefa), Alex Frei (FC Luzern) and Philipp Hasenbein (Sportfive), renowned companies such as Sika, Credit Suisse, FC Basel, Twitter, Schweizer Sporthilfe and many more will present current success cases.
A highlight of the traditional Breakfast Session on November 20 is the insight into Coca-Cola's sponsorship strategy with footballer Xherdan Shaqiri. With campaigns such as "get-active" or the shoot for Coca-Cola Zero, the national player is the ideal testimonial. Christoph Reitmeir, brand manager Coca-Cola Switzerland, as well as Edin Shaqiri, player advisor, and Mathias Walther, marketing manager Xherdan Shaqiri, explain which goals are being pursued and how the marketing mix is being implemented.
In the Breakfast Session, the Swiss WWW company Brack.ch takes stock of its role as name sponsor of the Challenge League. What effect does the football partnership have on the online retailer's awareness and sales? A best-case scenario for other online companies? Markus Mahler, CEO Brack.ch, provides insights.
Zurich Insurance is entering its second season with its comprehensive sponsorship commitment in Swiss ice hockey. With platforms such as the newly launched Swiss Ice Hockey Cup, the traditional Spengler Cup or as a partner of all national teams, the insurer intends to emotionalize its brand. Urs Schwegler, Head of Sponsoring, Zurich Insurance Company, knows how successful this has been.
