JWT+H+F: Dramatizing the advantage of Hakle Feucht
JWT+H+F has designed a new poster campaign for Hakle. As part of a nationwide campaign, the brand is to be positioned in fitness centers as the ideal companion for a health-conscious lifestyle.
True to the brand idea, according to which our bottom should be more appreciated, the hard life of the buttocks is dramatized - with direct reference to the advertising environment. The motif can now be seen on posters in fitness centers and is also used in several supporting BTL measures.
Responsible at Kimberly-Clark: Franziska Leisi (Marketing Manager Family Care), Andrea Würsch (Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Vanessa Lehmann-Spalleck, Christine Krause (consulting), Mathias Bart (text), Anna Kindlimann, Victoria Iwaszkowska (graphics/DTP), Jonathan Heyer (photography), Rohner Retouche (image editing).
