Trio continues Sil campaign
The Trio agency has launched a competition for Lausanne-based industrial company Sil in which the worst experience wins. This marks the second round of a campaign launched in 2012.
Back in 2012, Trio ran a campaign for Lausanne's industrial companies that focused on everyday mishaps (Werbewoche.ch reported). For example: a nasty surprise in the laundry room, a toddler as a hairdresser or ice cream time in the marital bed. Because the Sil take care of the real everyday lives of their customers. In a second wave, Trio again pursues a concept that involves the audience directly: "And you? Tell us your funniest anecdote on Sil-et-vous.ch and win super prizes!" The competition is already underway and is being supported with posters, web presences and radio spots. Until September 21, the Sil are making themselves accomplices to your most spectacular everyday events...
Responsible for Sil: Nicole Cosendai (Head of Communications). Responsible at Trio:
Alma Gudzevic (consulting), Timo Kirez, Maël van der Woude (creation), Christophe Muller (digital concept), Chloé Petit (text).
