Last but not least: Mr. Waiter, please donate
Another efficient fundraising campaign: in Poland, restaurant visitors donate money for starving children by positioning their cutlery when clearing up.
Most people are actually happy to donate. As long as they are not harassed at the front door, inundated with begging letters or intercepted on the street by rebellious students. It is even easier to donate if the amount does not seriously hurt even the smallest budget. Your conscience will thank you. Charitable organizations can count themselves lucky if they can draw on the creativity of creative agencies to generate donations. In spring, for example, credit cards were used to cut off handcuffs and bread in order to trigger a donation of two euros (Last but not least, 29.04.2014). Who can say no to that?
The Warsaw agency Cheil has now also been able to achieve a great deal for the Polish Red Cross with a simple idea. After their meal, restaurant visitors could indicate with their cutlery position whether they wanted to add one and a half euros - a meal for a Polish child in need - to their bill.
Placemats provided information about the campaign, giving guests enough time to think about making a donation at a later date. The media response to the campaign was huge, more and more restaurants joined in and the donations poured in. The fundraising campaign was such a success that the Red Cross is now considering launching it in other countries too. So start thinking about how you're going to put your cutlery down after your meal. (hae)
