Publicis: Simple answers with Post Finance

The financial services provider stands out with its simple answers to all money-related questions, the agency said in a press release. For example, when it comes to a financial overview, everyday payments or the smooth processing of online and mobile payments.

The campaign comprises a series of motifs in which life is pretty difficult. For example, when twin children ask their mother who she likes more. Or the zebra classic: "Is it white with black stripes or black with white stripes?" Fortunately, Post Finance's answers to financial questions always remain the same, according to the agency's campaign.

Multimedia and at the scene of the action

The campaign for private customers is widely communicated in cooperation with Havas Media; the lead media are TV and digital. In addition, advertising will be placed particularly close to where consumers shop. Screens in kiosks, at petrol stations and at Mediamarkt, as well as push posters, rail posters and on ticket vending machines, offer the simple answer for immediate payment. The new positioning can be experienced in many different ways at Post Finance branches and post offices - from screens and banners on Postomats to shop windows and sales aids.

Spot private customers:

The motifs aimed at business customers are mainly used in the environment of small and medium-sized enterprises and complete the entire campaign in TV, digital and print. In addition, a surprising ambient staging in train stations and shopping centers will ensure additional attention and sympathy. With the "easiest mini-golf in the world", Post Finance will allow its customers to experience the quick way to their destination - if they have the Post Finance Card with them.

Spot business customers:

In social media, the campaign takes up further complicated questions from private and business life - cinematically, playfully and in dialog.
The campaign was launched in stages at the beginning of August, will be on display until the end of the fall and will be further developed in the following years.

Responsible at Post Finance: Ursula Käser, Nicole Walker and Martin Hügli (management), Silvan Merki, Sabine Zeilinger, Erich Jans, Katrin Aeschlimann and Pascal Frey (communication concept), Patric Vifian, Susanna Szelyes, Charly Suter and Sonja Homberger (marketing), Rico Löhrer, Rémy Spicher, Ronny Kupferschmid, Maria Kaenel, Lisa Reich and Simon Keller (realization). Responsible at Publicis/Havas Media: Wim Roelfs (CD), David Luebke, Antonio Lopez, Oliver Gisi (Text), Marvin Hugentobler, Bruce Roberts (AD), Karin Lang, Barbara Hasenböhler, Esra Yigit (Consulting), Cem van der Schaar, Benjamin Kägi (Art Buying), Tiago Dias, Andy Günter, Massimo Giannotta (Digital), Tanja Güntert, Flavia Hänni, Phillip Läderach (DTP), Adrian Häni (Production), Adrian van Felsen, Oliver Nater, Stephan Frey (Media). Film, photo and social media production: Wirz Fraefel Paal Productions, Stefan Usteri (director), Markus Mueller (photographer), Shortcuts (social media).