Image spot for building technicians
On behalf of the Swiss-Liechtenstein Building Services Association, Hochspannung produced a commercial designed to highlight the vital role that building services engineers play in today’s residential construction.
The spot builds on the previously launched quality label "Wir, die Gebäudetechniker. It is intended to illustrate that people can control the forces of nature for their own benefit - thanks to the building technicians who install plumbing, ventilation and heating systems, among other things. Finally, the commercial refers to the newly launched website Wir-die-gebäudetechniker.ch.
Produced in three national languages, it is broadcast throughout Switzerland on television and online. Placed in the appropriate advertising windows, it reaches all target groups such as tenants, property managers, and residential and home owners.
Responsible at Suissetec: Hans-Peter Kaufmann (Director), Annina Keller (Head of Communications), Natalie Aeschbacher (Web Manager/Project Manager), Marisa De Genua
(Advertising/Communications Officer). Responsible at Hochspannung: Matthew Katumba (Creative Direction), Alexander Taiganidis (Creative Direction), Bettina Righetto (Consulting), Nathalie Funke (Art Direction).
