Last but not least: The beer brand as an expression of personality
Feldschlösschen or Heineken? Which beer brand are you loyal to? Or do you change the type of beer depending on your mood? No matter which group you belong to, your choice of brand reveals a piece of your personality.
Yes, that's right, personality is not only reflected in the choice of clothing or car brand - the brand of beer also reveals a lot about the drinker. The American market research company Mindset Media has now gotten to the bottom of the concept of "beer as a window to the soul". The brands studied included Budweiser, Heineken and Corona beer. It has been shown, for example, that the Corona drinker is a party type - extroverted and sees more people in one day than others do on average in a week. The Heineken drinker, on the other hand, can be described as a "poser". He is self-confident and likes luxury products. He loves to be the center of attention.
In addition to the different types of beer, people who constantly change beer types were also examined: Those who change brands frequently are open to new things. The research institute also has a clear idea of beer refusers: socially conservative, black and white, tradition-conscious, longing for authority. But what about the local beer drinkers? How does the Feldschlösschen drinker differ from the Ittinger or Quöllfrisch drinker, for example? Please forward any study results to Werbewoche immediately.
In addition to the different types of beer, people who constantly change beer types were also examined: Those who change brands frequently are open to new things. The research institute also has a clear idea of beer refusers: socially conservative, black and white, tradition-conscious, longing for authority. But what about the local beer drinkers? How does the Feldschlösschen drinker differ from the Ittinger or Quöllfrisch drinker, for example? Please forward any study results to Werbewoche immediately.
