Leo Burnett Switzerland: 365 festive days a year
Nit the premium range of Frey you can give your loved ones a treat just like that. That's why Leo Burnett in the typical humorous tone of Frey turns ordinary days into holidays.
The promotion is advertised in print and online media as well as at the POS in Migros. The centerpiece of the communication campaign is an online competition. Freyschenken.ch Internet users are invited to create their own festive day. In addition to a shopping trip to London, gift baskets from Frey and Migros vouchers will also be raffled off.
Responsible at MGB/Chocolat Frey: Patrizia Keller (Marketing Communications Trainee), Sandra Denier (Senior Project Manager M Branded Products), Jürg Spring (Head of Brand/Label Management), Adrian Basler (Head of Category Management Confectionery), Serge Doutaz (Head of Marketing and Sales Chocolat Frey). Responsible at Leo Burnett Switzerland: Pablo Schencke, Barbara Hartmann, David Hugentobler, Vanessa Mermoud (Creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort, Carmen Jegge, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying), Webguerillas (Online).
