Ruf Lanz: Spot for Pro Audito in Lürzers Archive
Every two months, Lürzer’s Archive showcases the most creative advertising campaigns from around the world. A film from Switzerland has also made it into the latest issue: Ruf Lanz’s Pro Audito commercial, «Unusual Donation.».
To mark its 100th anniversary, pro audito bern commissioned Ruf Lanz to make the concerns of the hearing impaired heard even more. The result was an unusual fundraising campaign in which men are asked to donate their beards or moustaches. This is because people with hearing disabilities depend on being able to read the lips of the other person. And this is exactly what beards or moustaches make very difficult. (Werbewoche.ch reported).
