Frontwork writes stories and builds ideas
Frontwork is now packaging particularly exciting projects in a thriller, which the agency sends out monthly as a newsletter. At the same time, Frontwork launches a new website.
For the launch of the new website, Hangar 51 not only developed the claim/slogan "We build ideas," but for the monthly Frontwork Newsletter with "Frontwork CIS" also a special storytelling.
With "Frontwork CIS" the special agents Ni Dozzo, Gabby, McFee & Co. support their strategic and operational head Fibbs with words and deeds in solving tricky cases, each of which revolves around a current Frontwork project. The September story "The Yellow Snake" revolves around a Frontwork project in Winterthur. Whoever solves the puzzle can win competition prizes.
Mark Seeholzer/Hangar 51 developed the character design with illustrator Mark Töbermann, inspired by American CIS/CIS agent stories. Fibbs and his badge are at the center of the frontwork key viusal; integrated into it is an emblem showing a hand holding a powerful key. This symbolizes the coat of arms of Wallisellen, the company's longstanding location - and Frontwork's key to building ideas: "The key to build ideas".
Responsible at Hangar 51: Mark Seeholzer (concept/text). Responsible at Frontwork: Fabio Vareni (Managing Director). Responsible for Marketing auf Zeit: Janine Bosshardt. Illustration and character design: Mark Töbermann.
