Fox SM: Image campaign for Bschüssig pasta
Fox Sports Management has developed a TV and print campaign for the traditional Swiss brand Bschüssig Pasta, featuring Matthias Sempach as the spokesperson.
Bschüssig pasta - Swiss quality with 100 percent Swiss free-range eggs. "Bschüssig" pasta has been a household name for over 130 years and stands for egg pasta with 100 percent local free-range eggs. In the new TV and print campaign, testimonial Matthias Sempach underlines the USP of the traditional Swiss brand. Especially today, when major distributors have their own brands of pasta produced in cheaper neighboring countries, Pasta-Premium continues to focus on Swiss quality and the production site in Frauenfeld TG. Fox Sports Management was able to secure the account and, together with Matthes Schaller (Dieregie.tv) around Bschüssig testimonial, wrestling king Matthias Sempach, developed an image campaign in a traditional setting that underpins the Bschüssig USP "100 percent Swiss free-range eggs".
This was not least an indirect reference to Matthias Sempach's greatest success, the title of wrestling king at the 2013 Swiss Wrestling and Alpine Festival in Burgdorf. Rahel Berger, herself the first lady of honor, crowned Matthias and made the first reunion perfect with her appearance in the TV commercial: "Matthias, you've earned it".
//www.youtube.com/watch?v=Ntl-FqBPQnk
The short version of the Bschüssig TV commercial will appear on SRF2 in time for the highlight of the wrestling season, the Kilchberg Wrestling Festival, and later in the long version on regional television. The subjects will be used for advertisements, posters and truck lettering, among other things.
Responsible at Pasta Premium: Beat Grüter (CEO) & Sarah Grüter (Head of Marketing & Communication). Responsible at Fox Sports Management: Roger M. Fuchs (consulting); Roger M. Fuchs (CD/production). Responsible at Dieregie.tv: Matthes Schaller (CD/Production); Matthes Schaller (Director). Cinematography: David Merkhofer; Sound: Karin Gadient; Food: Thomas Hui (Pasta Premium); Make-up: Kathrin Tollas; Graphics: Linus Jack (Designatelier21); Photography: Bernd Emmerling (Emmerlingphoto); Actors: Matthias Sempach (Wrestling King), Rahel Berger (Maid of Honor ESAF 2013), Location: Restaurant Obere Flühgasse, Zurich.
