HWZ launches "Center for Digital Business

Digital transformation is one of the most important social and economic issues of our time, and one that also affects many Swiss companies. On September 1, 2014, the HWZ Hochschule für Wirtschaft Zürich will therefore launch Switzerland's first Center for Digital Business. Under the direction of Manuel P. Nappo, the Center for Digital Business offers courses of study, supports companies with consulting and project services, conducts research projects and provides the economy with free know-how. "The pressure on Swiss companies from digitalization and innovation has increased significantly in recent years and traditional business models are reaching their limits," says Manuel P. Nappo, Head of the new Center for Digital Business at the HWZ and "Digital Pioneer of the Year 2013". "By establishing the Center, we are helping Swiss companies and decision-makers to successfully master the challenges of the digital age and prepare for the future."

The Center for Digital Business prioritizes the following digital transformation topics: Digital Leadership, Mobile Strategy, Finance 2.0, HR 2.0, Mobile First Culture, Digital Change Management, Digital Stakeholder, Social Media, Multichannel Experience, Data and Analytics.

Tailor-made courses, in-house training, coaching and workshops are realized for SMEs, associations and administrations to facilitate their entry into the digital world. The Center is also responsible for the part-time Master's degree course in Digital Business at the HWZ. This is made up of five certificate courses (CAS), three of which can be selected and lead to a Master's degree in conjunction with a major practical project. Great importance is attached to the transfer of theory to practice; accordingly, practical implementation is included in all CAS. The MAS is therefore one of the most modern educational concepts in the field of digital business.