Last but not least: Election advertising reloaded
In Belgium, a sunscreen manufacturer has given faded election posters a new lease on life.
Defacing election propaganda is not really the democratic way. Even if the temptation may sometimes be great, depending on the penetrating nature of the heads and slogans. The situation is somewhat more harmless once the elections are over and the posters have lost their political relevance. In Switzerland, most posters are neatly dismantled, tidied up or properly pasted over by the poster company. In other countries, the confidently smiling representatives of the people are left to their fate: Those who are not displaced by the next best techno party fall victim to the weather and sunlight.
In Belgium, the agency Famous has taken advantage of this: In the campaign of the sunscreen manufacturer Gerard's, the faded heads of the past European election experienced a second spring. Presumably not entirely voluntarily. Whether too red or too pale - sunlight can cause serious damage to the skin. Or it could, if it weren't for the fact that it's summer. (hae)
