Goldbach Mobile Network: Relaunch

The goal of the relaunch was to additionally increase the attractiveness for mobile branding campaigns by restructuring the Goldbach Mobile Network. During the relaunch, care was taken to ensure that the network properties would remain in place and that only platforms with a direct ad server connection would be listed as participants. In addition, well-known Swiss quality environments such as 20min.ch, Bluewin.ch, Watson.ch, Sport.ch or even Anibis.ch could be won as new partners for mobile. As a result, the reach in the three national regions of German, French and Italian was significantly increased on both smartphones and tablets. Goldbach Audience is thus able to deliver over 95 million ad impressions per month on mobile.

More attention thanks to new formats

In addition to the expansion of the network size, the variety of bookable formats was also expanded. In the area of standard sizes, the rectangle was introduced. This is intended to make it easier for customers who have previously only produced desktop ads to get started with mobile advertising. Innovative and easy-to-book impact advertising formats such as "Swipe Cube Ad," "Video Rectangle" and "Billboard Cube Ad" can now also play out the advertisers' message with increased attention.

Performance-based billing models for performance-oriented customers

In addition to the Goldbach Mobile Network, products that are billed by click or download can now also be booked with Goldbach Audience. Location-based advertising campaigns that access GPS data from smartphones expand the mobile performance product portfolio, which is rounded off by a second screen offering. "With this broad and market-oriented product range, we can offer both demanding mobile customers and mobile beginners an attractive and easy-to-book selection of different options," explains Alexander Horrolt, Managing Director Goldbach Audience Switzerland, the advantages that result from the relaunch for existing and new customers.