Swiss-Ski Grand Prix Migros Campaign 2010
Under the motto «The Start Is the Finish,» Europe’s largest children’s ski race kicks off the 2010 season. In addition to promotional materials produced in three languages—such as announcements, posters, start lists, Rotairs, and the Migros shopping bag—the website Gp-migros.ch was completely redesigned this year.
The internet platform of the GP Migros, organized by Swiss-Ski, combines a child-friendly design with clear structures. Users are picked up on the start page in a target group-oriented way and can quickly access the most important information such as information about the races, start and ranking lists. The concept and design were created by the graphics and multimedia agency Teil.ch. The technical realization of the website was realized by Unic with the open source CMS TYPO3.
