Slow down instead of dying
Rod has been commissioned to run a quick campaign for the Road Safety Fund.
One of the most common causes of accidents on Swiss roads is driving at an inappropriate speed. The Swiss Insurance Association (SVV) and the Swiss Council for Accident Prevention (bfu) want to combat this problem. Through their Road Safety Fund (FVS), a pitch was announced. Rod won the creative competition and can now present a broad-based campaign. The prevention effort is designed to appeal equally to young drivers and motorcyclists of all ages. Rod encapsulated the central idea in a campaign brand: «Slow down. Take it easy.» This is interpreted as synonymous with a slower-paced lifestyle and an engaging creative concept. The aim is to encourage drivers to adjust their speed to the prevailing conditions as well as their own driving ability and to take it down a notch.
The message is communicated through a variety of coordinated measures and advertising channels. Posters serve as reminders along heavily trafficked roads. The ad campaigns also appear as in-game advertisements in popular games such as «Need for Speed,» «Burnout,» and «Trackmania.» A TV commercial features the song «Slow down. Take it easy,» composed specifically for the campaign by hit producer Romand Camenzind. The clip is primarily aired on channels targeting young audiences, such as Viva and MTV.
The song is performed by the guardian angel Franky Slow Down, who thus becomes the key visual for the entire campaign. pan
> «Garage» Commercial»
> «Landstrasse» Commercial»
> Guerrilla Intro to the Campaign
The message is communicated through a variety of coordinated measures and advertising channels. Posters serve as reminders along heavily trafficked roads. The ad campaigns also appear as in-game advertisements in popular games such as «Need for Speed,» «Burnout,» and «Trackmania.» A TV commercial features the song «Slow down. Take it easy,» composed specifically for the campaign by hit producer Romand Camenzind. The clip is primarily aired on channels targeting young audiences, such as Viva and MTV.
The song is performed by the guardian angel Franky Slow Down, who thus becomes the key visual for the entire campaign. pan
> «Garage» Commercial»
> «Landstrasse» Commercial»
> Guerrilla Intro to the Campaign
"Franky Slow Down" by the real band Da Sign & The Opposite has the potential to be the key visual.
Posters around town and entire walls of posters along the way.
