Cavegnwerbrung is committed to art

For the painter and artist Lucrezia Brendel, the painter's palette becomes the image, the agency said in a statement. A concise image idea, which is to put artistic craftsmanship and personal creativity of the painter in the foreground. The basic colors and the artist's name are used to create the paintings, which can be viewed on the website of the same name.

For the logo, Markus Cavegn twisted the name off to the side and slightly distorted the font to visually open up the space of creativity. Curiosity was aroused about the artist's website with a mailing that was printed directly on a brush and sent without packaging. The personal, artistic touch was also implemented with it.

This teaser was followed by postcards to launch the website. These postcards were designed as painter's palettes made of paper. What the logo hints at was thus formally rounded off.