Up for any kind of garbage

Yesterday on the street, today in the movies: one year after the launch of the "Clean Up" campaign, Obrist's real-life testimonials can now be seen in the movies. In the 20-second commercials conceived by Startbahnwest and produced by Nundale Visuals, drivers, waste collectors and customer advisors demonstrate that it can be fun to be responsible for other people's garbage.

The commercials are a further development of the image campaign that was previously shown on the company's own trucks, in various print media and on the Internet. The aim of the campaign is to present the social significance of a modern waste disposal company in an appealing way and to provide information about the diversity of Obrist's waste disposal services.

"With the cinema commercials, we were able to strengthen the credibility and authenticity of the Obrist brand once again," Managing Directors Sabine Bärlocher and Thomas Meier were quoted as saying in a press release on Wednesday. "Because they show: Everything about us is real. Real characters. Real commitment and real joy in our work."

The spots can now be seen in the open-air cinema in Baden and from September also indoors in the cinemas in Baden, Brugg and Wettingen.

Responsible at Obrist Transport + Recycling: Sabine Bärlocher (owner/management), Thomas Meier (management). Responsible at Runway West: Eva Bajer (Creative Direction), Stephanie Kleinlein (Concept & Text), Antje Karlfeld (Art Direction), Priska Bärtschi (Junior Text), Vera Riemeier (Senior Consulting). Responsible at Nundale Visuals: O.B. Egli (director/editing/music), Daryl Hefti (camera).