In flagrante delicto: the proof of the facts for the "energy with intelligence".
A year ago, the agency In Flagranti developed and launched a new communication campaign for 1to1 Energy, the association of over 140 regional energy supply companies from 15 cantons. At its center is the claim "Energy with intelligence". Now comes the proof: 1to1 Energy and In Flagranti use the example of the 1to1 Energy lighting brochure and an LED fairy lights campaign to show how energy can be used intelligently.
Once again, the advertising agency from Lys tells the story from the perspective of an object. This time it is the power-guzzling light bulbs and traditional fairy lights that are fearing for their existence. And rightly so, because the clever use of energy-saving light bulbs can reduce energy consumption by up to 80 percent without sacrificing brightness and comfort. Find out how in the 1to1 energy lighting brochure.
The fairy lights promotion offers a concrete way to reduce electricity consumption. Customers are given a chain of LED lights at half price, which saves 75% of electricity.
The dramas of the outdated light sources were staged with atmospheric photos in half-light and twilight. The campaign runs from October 19 to November 13, 2009.
Responsible at 1to1 Energy: Marketing Communications and Private Customer Sales team. Responsible at In Flagranti advertising agency bsw: Team In Flagranti advertising agency. Photography: Michel Jaussi.
The fairy lights promotion offers a concrete way to reduce electricity consumption. Customers are given a chain of LED lights at half price, which saves 75% of electricity.
The dramas of the outdated light sources were staged with atmospheric photos in half-light and twilight. The campaign runs from October 19 to November 13, 2009.
Responsible at 1to1 Energy: Marketing Communications and Private Customer Sales team. Responsible at In Flagranti advertising agency bsw: Team In Flagranti advertising agency. Photography: Michel Jaussi.
