Flop of the Week: Only a Few Teens Are Using E-Books
Currently, 11 percent of people in Switzerland use e-books. Surprisingly, the largest group of non-users consists of young people between the ages of 14 and 19, who are generally considered tech-savvy.
Currently, 11 percent of people in Switzerland use e-books. Surprisingly, the largest group of non-users consists of young people between the ages of 14 and 19, who are generally considered tech-savvy.
As a study by the online market research institute Marketagent.com shows, however, the high proportion of non-users among young people cannot be explained by the fact that young people no longer read. The still-high price of e-readers, however, could be one of the reasons for the reluctance of this young demographic. In fact, the proportion of non-readers in this age group was no higher than in other age groups. As the study further shows, e-books are widely known in Switzerland (74 percent). Thirty-six percent of current non-users can imagine reading e-books, but for nearly half, this option is not really an option or is out of the question entirely. The traditional book, therefore, has not yet had its day. As part of the study, approximately 500 people between the ages of 14 and 59 were surveyed in Switzerland in October.
As a study by the online market research institute Marketagent.com shows, however, the high proportion of non-users among young people cannot be explained by the fact that young people no longer read. The still-high price of e-readers, however, could be one of the reasons for the reluctance of this young demographic. In fact, the proportion of non-readers in this age group was no higher than in other age groups. As the study further shows, e-books are widely known in Switzerland (74 percent). Thirty-six percent of current non-users can imagine reading e-books, but for nearly half, this option is not really an option or is out of the question entirely. The traditional book, therefore, has not yet had its day. As part of the study, approximately 500 people between the ages of 14 and 59 were surveyed in Switzerland in October.
