Shortcuts: Campaign for Radio SRF 2 Culture
For Radio SRF 2 Kultur, Shortcuts created and produced a campaign for the new early evening program.
Radio SRF 2 Kultur is often associated with high culture. Mozart, Vivaldi, Chopin. This image is now to be changed. With the new positioning of the early evening program from 4 p.m. to 6.30 p.m., topics such as film, art, music but also science will increasingly appeal to a broad, younger audience interested in culture. The campaign is supported by radio spots and an online quiz. It was directed by Patrick Karpiczenko.
//www.youtube.com/watch?v=yqZI_feoTJM
