Sometimes the Germans show taste
Adiletten, Ballermann, mullet haircuts, “Jungle Camp”—our northern neighbors are famous for their fashion faux pas. It is precisely this cliché that Matter Gretener Lesch uses as the hook for Müllermilch’s launch campaign in Switzerland.
Yes, Germans are not always known for good taste, admits the German company Molkerei Müller - with one exception: Müllermilch. The self-ironic campaign was created by Matter Gretener Lesch. Posters, advertisements and radio spots will be used from August 18. To further emotionalize the Müller brand in Switzerland, the sponsorship partnership with the Kloten Flyers has just been extended.
Responsible at Müller media & service: Christian Meyer. Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Laura Haas (Graphics), Marcus Gretener, Ulrich Stauffacher (Consulting). Photography: Oliver Lang.
