NFC Fundraising Project of the Cancer League

The runners and companions of the multi-marathon equipped with collection stickers thus become the starting point for mobile online donations.

Ruedi races is a running project that has already been carried out for the umpteenth time, always for a good cause. In 2014, the runners Ruedi Frehner and Reto Hunziger will collect donations for the following organizations under the motto "Moving borders together":
● Doctors without Borders
● Cancer League Zurich and Grisons
● Children's home Therapeion Zizers

From August 12 - 17, 2014, the European Athletics Championships will be held in Zurich. The two runners started on Saturday, August 9, 2014 in Zurich with the goal of circumnavigating the Swiss national border at a scale of 1:5 and will arrive back in Zurich on August 17, after exactly 379.8 kilometers and 9100 meters of altitude.

Starting on Wednesday, August 13, donations for the vacation week for children and young people affected by cancer of the two cancer leagues will be collected with the use of NFC stickers. On this occasion, the Cancer Leagues of Zurich and Graubünden are relying for the first time on mobile fundraising with NFC technology (Near Field Communication) and QR code (Quick Response). Collection stickers are attached to the clothing of runners and companions. Anyone who is in their vicinity can easily donate a small amount with their smartphone.

(Image: NFC sticker of the campaign).

Several donation channels are open to the user. Firstly, they can briefly touch the NFC contact surface of the collection sticker (NFC tag) with an integrated chip, which enables wireless data transmission from a very short distance, with an NFC-enabled cell phone. He is then taken directly to the donation page of the Cancer Leagues of Zurich and Grisons. There he can choose the amount of his support. The great advantage of this solution is that the user does not have to install or launch an app. Alternatively, he can "scan" the printed QR code with an app installed on his smartphone. As with NFC, the donation page then opens automatically.

For the payment process, the new payment platform Easypay 3.0 from Swisscom The donation is debited directly to the monthly cell phone bill, making the mobile phone a payment method per se. Customers of other mobile phone providers are currently still directed to a Paypal donation page. Easypay 3.0 will, however, be made available to other mobile phone providers in the near future, according to reports.

(Image: Mobile donation page of the Cancer Leagues Zurich and Grisons)

The project was supported by Twingle (Switzerland), the provider of this innovation on the Swiss donation market. Their services include the provision of the mobile donation pages, the NFC stickers, the technical connection of the donation process and the campaign software for controlling and monitoring the donation campaign. The technical integration with Easypay 3.0 was provided by the company MNC.

Here is a video of a similar example from Hong Kong that explains the process well: