Public transport etiquette for uncovering and clearing away
Bernmobil motivates people to behave correctly on streetcars and buses with a memory game.
Some get on before the others have got off. Stop at the entrance door, making it difficult for the next passengers to board. Occupying free seats with bags and rucksacks. - The plight of commuters on public transport is manifold.
With its campaign, Bernmobil wants to motivate passengers to behave correctly on streetcars and buses. The focus is not on the threatening finger, but on learning through play. The centerpiece of the campaign is a Online memory game on the Bernmobil website.
Players are challenged to uncover the matching symbols in as little time as possible. Of course, there is also something to be won: Annual Libero fare network passes await the fastest players. The campaign started at the end of the summer vacation and will run until the beginning of September.
Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications), Didier Buchmann (Online Media), Monika Ryf (Social Media & Marketing Communications). Responsible at We Serve: Philipp Klauser (consulting), Tim Heiniger (programming). Responsible at Casalini: Felix Zulauf (consulting), Michael Lemp (graphics), Andrea Grob (animation).
