New image campaign for Airport Casino Basel
For more than ten years, the Grand Casino Basel has been one of the best-frequented casinos in Switzerland. The new image campaign aims to make people forget the often dusty image of casinos.
The campaign of the Grand Casino, which belongs to the Groupe Tranchant, is based on short spots in order to achieve a high advertising impact over a longer period of time. The Cover Media was responsible for the concept, while TCM Productions Studio from Basel produced the spots.
Responsible at Airport Casino Basel: Marcel Wenger (Management), Nikos Bühler (Marketing and Communication). Conception: The Cover Media. Production: TCM Productions Studio. Consulting/conception: Hans-Ueli Zürcher. Production management/direction: Stefan Sommerhalder. Camera: André Guadagno. Grip/AC: Kevin Rodriguez. Grip/Dolly: Oliver Muff. Aerial photography: Birdviewpicture.ch, Ricardo Perret. Visual Effects/Grading/Grip: Patrick R. Gschwind. Sound design/editing/mixing: Baschi Thommen. Surround mix: Tom Wenger, Tonstudios Z. Model female: Snezana Stojadinovic. Model male: Marc Zenhäusern. Styling/Make Up/Casting: Facearts, Janine Bühler. Format: cinema, TV, web, football stadium
