Gemi June 2014: TV on the rise
In June, advertising volume in the TV sector rose slightly. All other electronic media remained stable or recorded slight declines. This is shown in the June edition of the Goldbach Index (Gemi) for advertising volume in the overall market and in electronic media.
TV was the only medium to gain one index point 648 (647) in the start month of the FIFA World Cup, and the trend is still rising. In contrast, advertising pressure on the Internet remained volatile and fell by two index points 736 (738) compared to the previous month. Teletext was in constant decline, losing one index point 54 (55). In Digital out of Home, advertising pressure declined for the first time in over twelve months, falling by six index points 752 (758). In contrast, the stabilization of advertising pressure for radio at 418 index points was encouraging. Electronic media as a whole also remained at the previous month's level with 648 index points and the overall market with 236 index points.
