Facing: Brand development for health insurer Sanagate
The Facing agency was commissioned by Sanagate, the CSS Group's new health insurance company, to develop its brand.
Within six months, Facing worked closely with CSS to complete the naming and brand design work.
"Sanagate" is a pure word mark, as Facing writes in a press release. The lettering is characterized by a modern typography with simple and open forms. It appears fresh and light and expresses the dynamism of the new cash register. Based on the "gate" contained in the name, the basic visual elements are designed as a gate consisting of two bars in the two main colors green and blue. The appearance is rounded off by the imagery, which authentically shows people in a natural environment.
The launch of "Sanagate" took place this fall in collaboration with partner agencies as part of direct mail campaigns, the website and banner advertising.
Responsible at CSS: Ines Horstmann (Head of Marketing), Reto Schertenleib, (Head of Marketing Communications), Marco Ippolito (Head of CRM & Internet). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Martina Baer (consulting), Ute Terboczi and Felix von Pless (graphics). Responsible for the website is Namics, for which Online and direct mailing activities OgilvyInteractiv/OgilvyOne.
"Sanagate" is a pure word mark, as Facing writes in a press release. The lettering is characterized by a modern typography with simple and open forms. It appears fresh and light and expresses the dynamism of the new cash register. Based on the "gate" contained in the name, the basic visual elements are designed as a gate consisting of two bars in the two main colors green and blue. The appearance is rounded off by the imagery, which authentically shows people in a natural environment.
The launch of "Sanagate" took place this fall in collaboration with partner agencies as part of direct mail campaigns, the website and banner advertising.
Responsible at CSS: Ines Horstmann (Head of Marketing), Reto Schertenleib, (Head of Marketing Communications), Marco Ippolito (Head of CRM & Internet). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Martina Baer (consulting), Ute Terboczi and Felix von Pless (graphics). Responsible for the website is Namics, for which Online and direct mailing activities OgilvyInteractiv/OgilvyOne.
