Uepaa! App Launches Campaign for BFU
Uepaa.ch has entered into a new partnership with the Swiss Council for Accident Prevention (BFU). This partnership is part of the «Hiking in the Mountains—But Stay Safe» campaign.
Thanks to the partnership, the Campaign «can also be experienced digitally,» according to a press release. This is because the campaign’s key messages will be incorporated into the app, providing users with a simple and direct connection to Peak Check. Campaign promotions will also take place on-site (every weekend between July 6 and October 19 in popular hiking areas). During these events, users will receive a free premium upgrade and an energy bar for their respective hike.
The app now features improved battery life, new tracking features—including statistics tools—and, for the first time, it also informs users about potential outdoor risks and how to properly prepare for a trip.
