Comet: World champion at the grill
Komet demonstrated just how well soccer and barbecuing go together in Bell’s World Cup campaign, which generated a lot of buzz.
In line with the matches, it presented football-related terms interpreted by the Bell Barbecue range (Werbewoche.ch reported). In advertisements and banners scattered throughout Switzerland, the grill sausages recreated various situations from the world of soccer. Individual subjects made direct reference to current events, such as the match successes of the Swiss national team. The accompanying online game also proved how responsive and flexible the campaign concept could be applied.
During the campaign, fans were able to give free rein to their creativity and design their own visuals on the Bell website. More than 2277 participants (unique users) put their passion and enthusiasm into creating 2447 different subjects from sausage, rolls and side dishes. One Gallery of the contributions as well as the online game are still online until August.
Responsible at Bell: Davide Elia (Head of Corporate Marketing/Communication), Astrid Roland (Project Manager Corporate Marketing, Nicole Schaad (Project Manager Corporate Marketing), Micha Roth (Project Manager Marketing Services), Daniel Kaufmann (Coordinator Online Marketing), Urs Graf (Culinary). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Reto Eckert (graphics), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Miranda Bieri, Moritz Durst (consulting). Photography: Eugen Leu & Partner. Image processing: Detail. Online Game: Olai.
