IAB publishes the 1×1 of affiliate marketing
The Interactive Advertising Bureau (IAB) Switzerland, a digital marketing trade association, is now making an affiliate marketing glossary and a guide for advertisers available. These resources are intended to serve as an introduction to the subject and to promote transparency and expertise.
The publications were developed by the newly established Affiliate Marketing Focus Group. The documents are available on the IAB Switzerland website are available for free download. With the Affiliate Marketing Glossary and the Advertiser Guide, the focus group publishes the first works that were jointly defined and written in the group. This also provides a comprehensive presentation of the structure and specifics of the Swiss market. The glossary contains a simple overview and explanations for all technical terms used and provides readers with a clear overview as well as the necessary know-how for this area.
The Advertiser Guide offers 24 pages of clearly structured instructions and a practical guide for current and future affiliate marketing customers. It explains the basics, provides concrete assistance for starting an affiliate program and also addresses various problems.
First publications of the Affiliate Marketing focus group
The focus group is composed exclusively of experts and industry insiders who want to strengthen and further develop the market through their commitment. They include representatives of customers, publishers, networks and agencies: Jael Grob (Conrad Electronic), Dominik Habermacher (Bagthis.ch), Immo Hütte (Tradedoubler), Urs Bühler (Zanox), Matteo Schürch (Affilinet), Lars Ketelsen (Tradetracker), Robert Thöne (Metapeople) and Kurt Schwendener, head of the focus group (Adresult).
