Allaccess: Beat Binggeli becomes new managing director
Beat Binggeli, formerly General Manager at EMI Music Switzerland, is the new Managing Director of Allaccess. The Zurich-based agency specializes in promotions, shopper marketing, and events.
"Live communication needs emotions" says Binggeli. "No industry lives this guiding principle like the music and event industry. My goal with Allaccess is to create emotional worlds of experience with commercial added value for our clients," Binggeli continues. At EMI Music Switzerland, Binggeli was responsible for successful national acts such as Gölä, the establishment of international multi-platinum artists David Guetta and Katy Perry, and the breakthrough of Finnish rock band Sunrise Avenue, among others. Most recently, Binggeli was successfully involved in the repositioning of DJ Antoine.
