Micasa turns the bus stop into a living room
Micasa turned Bernese and Thun bus stops into living rooms on Thursday night: a blue sofa, along with a black kidney table on which a filled fruit bowl stands, a fluffy carpet and a pretty lamp round off the living room.
Last night, six public transport stops in Bern and four in Thun were upgraded with these pieces of furniture from the Migros furniture store. "We wanted to draw attention to ourselves with a sympathetic tongue-in-cheek action," said Malte Perlitz, the Micasa division manager at Migros Aare, when asked. For this purpose, Micasa employees got up at two o'clock and placed the furniture with five teams in Aarau, Bern and Thun.
At first, he says, people hardly dared to sit on the sofas. "Over time, however, people took to the furniture briskly. One man, for example, sat on the sofa, smoked a cigar and ate an apple from the fruit stand," says Perlitz. By 8:15 a.m., he says, the furniture was still standing there: "And if one or the other sofa is missing at the end of the day, that speaks well for our furniture."
Involved were:
- 5 vehicles
- 5 teams @ 3 people
- 3 cities (Bern, Thun, Aarau)
- 13 bus stops (6 Bern, 4 Thun, 3 Aarau)
- Decoration: sofa, carpet, salon table, lamp, vase with flowers, bowl with fruit, 2 curtains, 1 mega flat, 2 decorative pillows on sofa, 4 seat cushions on the stop benches.
