Last but not least: Volvo for sale, part 2

The story went around the world in May: the commercial for Castor's rickety '93 Volvo 245 hit the one million mark within a few days and became a lesson in viral marketing. In a clip lasting just under three minutes, the Commercial filmmaker and photographer the advantages of his old box. What looks like an elaborate production to outsiders is actually a short leisure project by Castor and a colleague, the narrator. According to the script, it took half an hour to write. SPON needed. He wanted around 1,000 francs for the car - cat stickers included. However, he was mainly inundated with media inquiries.

The huge hype surrounding the dedicated Swedish tank salesman has not escaped Volvo's attention. Without further ado, Castor was commissioned to shoot a commercial for the current successor, the V60 Sportswagon R-Design T6 AWD. Another lesson in viral marketing - the enthusiasm of traditional and social media is not only pre-programmed, but comes free of charge, so to speak. The result is another worthwhile satire of conventional car commercials, which present the vehicles in such a dramatic and heroic way as if they could do more than just drive from A to B. And even if today's cars are soulless plastic companions compared to the good old character cars of past decades - at least the cat stickers have made it into modern times in this case. (hae)