PMS: ZVV annual report with a lot of "chirping
The new annual report of the Zurich Transport Association blurs the boundaries between online and offline. PMS Dialog frames the text and figures section of the annual report with tweets about public transport in the greater Zurich area.
Public transport is a widespread and popular topic on social media platforms. The Zurich Transport Association (ZVV) is also an active participant in social media, not least on the short message platform Twitter. The latest ZVV annual report attempts to blur the boundaries between online and offline: The figures and text section is framed by tweets from the last financial year on the subject of public transport in the Greater Zurich Area. These include original, funny, but also critical contributions and conversations. The result is a potpourri of ideas and a colorful chirping of opinions.
The "Twitter" idea was developed by the agency PMS Dialog from Zurich. At the request of ZVV, it was conceived as a trilogy: The next two annual reports will also be accompanied by tweets about public transport. The participation of interested Twitter users for the upcoming editions is expressly encouraged. The 2013 Annual Report was sent to ZVV's stakeholders and the media on Wednesday. It is available on Zvv.ch also available for download.
Responsible at the ZVV: Thomas Kellenberger (Head of Communications). Responsible at PMS Dialog: Simon Kovatsch and Matthias Plattner (concept, creative direction), Laura Eberspächer and Stephanie Schwenter (layout, typography), Didier Küng (production).
